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1
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Course Cover
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2
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General communication objectives
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3
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Specific communication objectives
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4
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Analysing relevant information
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5
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Pri prioritisation in communication (1)
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6
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Prioritising communication (2)
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7
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Pri prioritisation in communication (3)
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8
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Analysing target groups in communication (1)
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9
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Analysing target groups in communication (2)
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10
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Establishing key messages
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11
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Critical appraisal of data in communication (1)
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12
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Critical appraisal of data in communication (2)
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13
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Information structure
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14
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The benefits of transparent communication
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15
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Developing communication materials
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16
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Creating a clear and attractive message
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17
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Authentic communication
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18
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Greenwashing
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19
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The difference between Greenwashing and Authentic Communication
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20
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How to avoid greenwashing and communicate authentically?
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21
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The benefits of authentic communication
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22
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Validation of materials by the sustainability team
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23
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Material validation process
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24
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Categories of target groups
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25
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Prioritisation of target groups
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26
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Public needs and expectations
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27
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The importance of transparency in communication
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28
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Independent sources of validation
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29
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Validation process
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30
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Prevent Greenwashing
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31
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Examples of greenwashing and risks
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32
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The risks of greenwashing
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33
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Avoiding exaggeration in communication
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34
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Developing communication materials
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35
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Validation processes
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36
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Collaboration between departments
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37
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Launch of the communication campaign
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38
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Customise messages
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39
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Use of Ambassadors
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40
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Monitoring public reactions
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41
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Identifying key reactions
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42
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Collecting and integrating feedback
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43
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Conclusions
EN 
RO